Wearables

The Wearable Blanket Declines To Pick a Lane

The wearable blanket went from zero sales to a nine-figure category to the case that shrank American design patents, and a new filing from Shaoxing arrives just after.

Clay-diorama editorial illustration of a wearable blanket draped over a chair.

What changes in this design

Seeing an item called a wearable blanket, people may naturally expect details about wearing it, its material, and its practical use. Those answers help explain a product, but this record does not establish them.

Form is what the figure makes concrete. A long panel has a curved upper opening and straight lower edge, while two broad side extensions project diagonally outward and taper to short ends marked by parallel lines. Centered on the panel is a large arched outline with a double-line border and vertical inner lines, with a smaller horizontal rectangle above it and a circle with a wavy line over the opening. Nothing says how these features function.

That limit matters because a drawing can make practical questions feel answered when they are not. It is worth knowing exactly what the image supports and where the record stops.

Fifty thousand dollars for a company with no sales

Two brothers from Phoenix went on a television investment show and asked for fifty thousand dollars for twenty percent of their company. At the time of the pitch it had sold nothing at all. Not a slow start - zero. The product was a sweatshirt big enough to be a blanket. One investor took thirty percent for it, valuing the whole thing at about $166,667.

Then it worked. Five million dollars in sales within five weeks of the episode airing. Fifteen million inside a year. By February 2020 the reported cumulative figure was $150 million at $39.99 a unit. I keep coming back to that gap. A garment nobody had bought became a nine-figure category in about two years, and the main thing standing between the original and its imitators was a patent on how it looked.

One-third of the torso, not ninety percent

The company sued a rival seller over an oversized hoody, and a jury in Arizona handed back $15.4 million in disgorged profits on the design patent plus $3.08 million on the trademarks. Call it $18.48 million. Then the rules for knocking out design patents loosened: in May 2024 the full Federal Circuit scrapped its rigid old obviousness test in a case about a car fender. The verdict survived that. The trial judge refused a new trial, reasoning the jury had already been given the exact analysis the new decision demanded.

It died fourteen months later on something else. On July 17, 2025 the Federal Circuit held for the first time that prosecution history disclaimer applies to design patents, and reversed outright. To get the patent granted, the applicant had told the examiner its pocket ran about one-third of the width of the torso, where an earlier design's covered roughly 90 percent. It could not then rely on the pocket to prove infringement. The opinion quotes an older line: design patents have almost no scope. Eighteen and a half million dollars went to zero. The side that won had filed for bankruptcy five months earlier.

Twenty-one sheets of drawings from Shaoxing

Which brings me to the document I went and read: U.S. design patent D1,138,015, "Wearable Blanket," granted August 4, 2026 on an application filed March 20, 2024. One claim. Twenty-one sheets of drawings. No corporate assignee. The applicant and sole inventor is an individual, Yiyi Xie, in Shaoxing, China. The term is fifteen years.

The citations are the interesting part. Alongside four design patents that all issued in the previous fifteen months, the examiner listed two things that aren't patents at all: the online retail listing for The Comfy, posted in October 2023, and a plush hoodie page from Big Blanket. The two best-known wearable blankets on the market were the prior art it had to get past. It did. The drawings show a hood with a mask-like element at the face; the Big Blanket product is sold with a built-in eye mask. The difference the examiner accepted is a difference in appearance and nothing else. Nothing here claims a material, a mechanism, or a level of warmth.

Fifty-two thousand design patents in a single year

About 52,000 design patents issued in the United States in 2025, ten percent up on 2024 and the highest annual total on record. Utility patents were flat, roughly 325,800 against 325,600. Design rights are the only line still climbing, and the growth is attributed to applicants outside the United States. Worldwide, China's office received 52.9 percent of all design activity in 2024; the U.S. office ranked fifth. Textiles and accessories is tied for the largest sector at 16.7 percent. This filing isn't an oddity. It's close to the median case.

Where the risk actually sits

I don't think a fifteen-year monopoly on the shape of a hooded blanket blocks anyone from building a product. The courts have made these rights easier to invalidate and, since last July, narrower to enforce than their owners assumed. Every word an applicant writes to an examiner is now a ceiling.

Where the rights still bite is on marketplaces. Mass infringement suits against long lists of unnamed sellers went from 105 filings in 2016 to 938 in 2022, 85 percent of them in one Illinois district. More than 600,000 defendants over a decade, about 70 percent of cases ending in default. Around 70 percent of those defendants are Chinese sellers. One had $60,000 frozen and spent $20,000 over two months getting loose. Settlements often run about 60 percent of the frozen balance.

So the practical value of a registered look isn't stopping a factory from copying you. It's freezing an Amazon account inside a week. The Shaoxing filing is someone picking up that same instrument from the other end. The drawings matter less than the certificate, and what it's worth depends on who can afford to swing it.

Sources

Reporting for this piece drew on the published filing and the references below.

  1. US D1,138,015 S - "Wearable Blanket" (USPTO full document)
  2. Top Brand LLC v. Cozy Comfort Company LLC, No. 2024-2191 (Fed. Cir. July 17, 2025)
  3. $18.3 Million Wearable Blanket Infringement Award Stands Despite Newly Announced LKQ Standard
  4. Full Federal Circuit Eliminates "Improperly Rigid" Tests for Design Patent Obviousness
  5. The Surprising Headline of 2025: USPTO Stability? (Patently-O)
  6. World Intellectual Property Indicators 2025: Designs highlights (WIPO)
  7. The counterfeit lawsuits that scoop up hundreds of Chinese Amazon sellers at once (MIT Technology Review)
  8. The Original Comfy - Shark Tank deal and sales record

The record, briefly. USD1138015S1, “Wearable Blanket” The checked public record identifies a U.S. design patent titled 'Wearable Blanket'. The reading treats the published title and figure as a visual starting point and does not infer a material, mechanism, or performance claim not established there.

Identity details. The saved title-page transcription needs review, so names are not repeated here. Check the official published title page.

More angles on this

Read around this one:Public patent recordUSPTO published figurePatent issue-date index